Reputation Management

3 Tips for Hiring a Search Engine Marketing Consultant

Article by Scram DeWitt

Running a successful search engine marketing campaign is a complicated and time-consuming affair. Hiring a search engine marketing consultant who understands the latest techniques and who has successfully ranked websites in the past is critical to your website’s success. Here are 3 tips for hiring a search engine marketing expert to spearhead your website’s online marketing campaign.

1. If it sounds too good to be true, it is

A highly qualified search engine marketing consultant won’t be cheap. You may be tempted by all of the SEO consultants out there who charge .99 per month and other exceptionally low prices for their SEO services, but if it sounds too good to be true, it is. If you want to achieve worthwhile results, you have to be willing to make a relatively significant investment.

2. Hire Someone with a Proven Track Record

Before hiring a search engine marketing consultant, find out what projects he has worked on in the past and what results he has achieved in previous campaigns. Ask him what keywords the sites he has worked on rank for and do some research to verify that his responses are true. You can also determine how skilled a search engine marketing consultant is by verifying the Google pagerank of his own site.

3. Be Wary of a Consultant Who Promises a #1 Ranking

Remember: no search engine marketing consultant can promise you a #1 ranking on Google because nobody has a special relationship with Google. A consultant may be able to get your ranking on the first page of search results, but be wary of anyone who promises you a #1 ranking. It’s also important to hire a search engine marketing consultant who uses ethical SEO techniques because hiring a consultant who tries to manipulate search results could get your website removed from Google’s index altogether.

So, there you have it. Everybody claims to be a search marketing guru these days, so you have to be extra careful when hiring a consultant. Follow the above tips to ensure that the search engine marketing consultant you work with has the track record, know-how, and experience necessary to get the job done right the first time around.

About the Author

Pushy but diplomatic, strong but sensitive, Scram has a high emotional IQ and understands how people feel simply by their vibe. With over 10 years Online Marketing experience and 20 years writing fiction, Scram or known by his friends as Scrammy, can peel back the onion to reveal human suffering then offer salves of salvation to improve the lives of those seeking a better way.

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