Reputation Management

5 Ways To Create Your Social Media Marketing Plan

Article by Trevor West

Dallas social media is one of the best ways to get people talking about your business, which leads to more customers. Social networks and social media offer you nearly endless options for marketing, and you’ll want to know how to make the most of them. Here are just a few tips to help you do just that.Ensure that You’re Active in the Same Networks as Your CustomersThere are many places in the Internet where you customers can come together. This includes MySpace, LinkedIn, YouTube, Facebook (the largest so far) and other social networks. Your Dallas social media marketing should be where your clients are. In order to find out about this information, you can do the following:* Ask your customers: You can come up with a customer service survey or simply ask them as they come in or checkout.* Monitor the websites: Check out the different sites and search for your company to find out which one mentions your business most often.* You can also review and research data from other companies that gather statistics about businesses online. Keep An Eye On Your CompetitorsIt’s a good idea to find out about their marketing efforts. Because you are getting into social media marketing, you will want to be in the know about their activities. You can check what websites your competitors use, what they publish online for their clients and customers, how many fans, followers or viewers they have on the websites they use, as well as the strategies they employ to promote their products or services. When you do this, you will be able to modify your strategy as well.Give Exclusive Offers Through Social MediaHow do you stand out in the Dallas social media crowd? Give your customers something they won’t find anywhere else in exchange for following your brand/company/business on the social web. This will get them following.One effective method is to use a social media-only contest. This will get people interested in and talking about your company, which, by extension, brings you more followers. Of course, follow this up by offering them continuing deals for their loyalty.Offer The MoreSure, you want to sell your products. However, to keep the Dallas social media followers faithful, you have to offer more than just things for them to purchase. Give tips, thoughts and useful information. For example, if you have a hardware store, you can provide daily DIY tips or you can have a page about special on-going projects. Your customers will feel like you are giving them something free of charge, and they’ll tell their friends about you.Sell Products Using Social MediaSocial media can also be used to sell your products. Make use of the option to build your store on your Facebook page. You can also link to your products in your News Feed. When you do this, your clients will be able to browse, buy and discuss the product or service you are selling. Announce new products and clearance sales through social media sites too. You will find that the possibilities have no limits with social media in Dallas!

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