Brent Bailey – Social Media Manager – (512) 431-6268

Are you a small business or organization wondering how to get started with Social Media Marketing? Watch as the social media experts at SXSW give their advice for those starting out.

UT Austin discusses responding to feedback with a social media strategy change with Vitrue – Fans have been very loud and clear about what they don’t want. One of the things they are most vocal about is not wanting to be sold or marketed to, especially on Facebook. They want to come to those terms on their own. We learned this the hard way by looking at analytics and realizing that the strategy we had wasn’t working. The way we are going about it now still results in sales but we are just involving people and engaging them more. This is working out much better for us.

UT Austin discusses social media training and education with Vitrue – We are lucky enough to be located in Austin, Texas. We have the benefit of South by Southwest and the South by Southwest Conference and all the social media experts that come to town every year. We also have a Facebook office in Austin now and those folks have helped us learn a lot about social media engagement and how to get started with all the different platforms. On the UT campus, we have a group called the Social Media Collaborative which hosts boot camps on various social media topics throughout the year.

UT Austin discusses social media collaboration with Vitrue – The UT Athletics department operates independently of the UT Austin official social media platforms. We have one Facebook account and about 15 Twitter accounts for each of the sports programs. Across campus, all account admins are happy to share information. We share content that might be appropriate for another account and this collaboration has been working out very well for us.
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Online Advertising in Austin TX – Video Marketing For Your Local Business! When it comes to Social Media Marketing, we specialize in video marketing and it dramatically affects your businesses ranking on Page 1 of Google. We produce quality web videos and get them ranked on page one of Google guaranteed! Our clients get a 1000% increase in page one Google results in most cases! In the new world of Social Media Marketing, YouTube will help your business dominate! We are the leading company in Video SEO and we help new clients daily to get ranked on page one of Google with the extraordinary power of video. If you have a business in Austin TX the you need to call Exposure Sight Marketing and let us get you on the front page! 512-348-6163
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UT Austin discusses its social media group and group dynamics with Vitrue – We have a social media coordinator who coordinates all the social media assets for the department. That person reaches out to others who feed the social media coordinator information that will be relevant for a specific channel. Having a small, casual team is working out really well for us.
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Austin Productivity Experts Teach Free Course on Personal Productivity, Time Management, Fitness, and Social Media

Article by Kenn Renner

Free Business Workshop Taught by Austin’s Top Productivity Experts Kenton Brown,Scott Carley, Brian Kenney, & Joshua Geary- Tuesday, January 18th from 12-3:00 P.M. Productivity Expert Kenton Brown VP. of Sente Mortgage, Time Management Expert Scott Carley, President of Growth Dynamics, Fitness Expert Brian Kenney from Lynchburg, Va., and Josh Geary of Best Online Results will be teaching a free Business workshop For Austin Area Sales Professionals , Business Owners& Entrepreneurs, – Tuesday, January 18th from 12-3:00 P.M. The cost is free, but you must RSVP below.It is a fact that some of the greatest opportunities for success are going to soon be found by those who prepare and plan now to dominate market share as others leave the business. This business workshop will help set a foundation for not only surviving, but also thriving in 2011 and help ensure success in the coming years.Come hear four of Austin’s top productivity professionals will present this free business workshop on Tuesday January 18th from 12-3:00 P.M. at the Sente Learning Center. The seminar presentations will cover key strategies to help professionals succeed in today’s extremely competitive and constantly changing market. The seminar is designed in modules so that you can attend one or all as your schedule permits. They will be approximately a half hour each.12:00 to 12:15 – Networking and IntroductionsModule One – 12:15 to12:45 – “The Building Blocks of a Great Business”-Learn Fundamental business practices to create competitive advantage in the marketplace and the “why” behind them.Taught by top executive and productivity expert- Kenton Brown of Sente Mortgage 12:45 to 1 PM – Q & A and Group Mastermind NetworkingModule Two- 1 PM to 1:30 – “Who Should Be In Your Strategic Alliance?”Taught by time management & networking expert Scott Carley, CEO of GrowthDynamics.com1:30 to 1:45 PM – Q & A and Group Mastermind NetworkingModule Three – 1:45 to 2:15 PM – “Healthy Body = Healthy Business”with Fitness Expert Brian Kenney from Lynchburg, Va.2:15 to 2:30 PM – Q & A and Group Mastermind Networking PM – Module Four- 2:30 to 3:00 PM- “The Digital Revolution – Social Media Strategies YOU NEED TO KNOW” Taught by Internet expert and “Guru” Joshua Geary.Your host for this event will be Local Real Estate expert, Speaker and Author Kenn Renner doing a book Signing – Kenn’s New Book “Home Buying Secrets Revealed” (www.homebuyingsecretsrevealed.com) All who attend get a free copy of the book!The workshop format will help attendees explore and re-explore their dreams, goals and visions for a preferred future. It will uncover strategies and tactic to ensure success for 2011 and beyond. The workshop will share proven strategies for building and maintaining a thriving body and business. This is accomplished through a habit of practicing fundamental disciplines broken down into daily activities, relationship management and marketing exposure.There will be opportunities to network with fellow professionals both before and after and workshop.The business planning Workshop and networking opportunity will be held on Tuesday, January 18th from 12-3:00 P.M. at the Sente Learning Center at 901 S. Mopac, Building 4, Suite 125, Austin, Texas, 78746 from 12 P.M. to 3 P.M The cost is free, but you must RSVP for the seminar. Register at http://www.businessbootcampaustin.comBusiness,bootcamp,Austin.Texas,Real,Estate,Fitness,Health,Mortgage,Time,Management,Social,Media

About the Author

Kenn Renner is a nationally recognized speaker and author of “Home Buying Secrets Revealed” (www.HomeBuyingSecretsRevealed.Com). He has closed over 0 million in real estate transactions in the past five years. He can be reached by phone (call or text) at 512-423-5626 or by email at Kenn@BuyAustin.Com

Greengorillavideo.com We are experts at YouTube Marketing and Social Media Marketing. Weget LOCAL BUSINESSES ranked on PAGE ONE of Google for multiple search phrases with YouTube videos! We produce professional videos for a business and then get them to page one within three days. Google LOVES videos and ranks them 50 times easier on page one than a website. We know how to get you that coveted page one ranking and do it on at least 100 different search phrases! We target the words that describe what you do and then add all the local cities in your area for targeted geographic local search! With Green Gorilla you not only get a top-notch video, but the know how to get an audience! Give us a call today and let us help your business make some noise! Affordable pricing and payment plans available! Call Today 909-921-3293 (less info)
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The Social Marketing Minute is Vitrue’s series on social marketing thought leadership featuring the brightest brand marketers, community managers, authors and experts in the social media industry. This series of videos features Donna Seago from The University of Texas at Austin. Vitrue is a leading social media management company that provides a variety of social media services including Facebook management tools to marketers of all sizes, from global brands to local businesses, as well as agencies.
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Effective PPC Advertising and Social Media Advertising

Both PPC and social media marketing have been steadily integrated into many business strategies, but if you have not incorporated these 2 powerful marketing tools, you may find you are missing out on a huge opportunity. Inasmuch as the ROI, conversion-rate obsessed world of paid searches can seem light years away from the viral and community-based marketing seen in social media, their differences are exactly what makes them complementary.

On the one hand, ppc is all about lead generation, revenue and conversion. Other than the small number of words describing your site, paid searches offer little in the way of branding. In contrast, Social media is all about branding when used for your business. You create an active dialogue with consumers and that dialogue builds trust in your brand and expands the concept of your company’s brand to form an identity. By creating content in your social media marketing that engages your audience, you can develop paid search campaigns that are targeted toward that audience.

A recent study (October 2009) by GroupM Search, M80, and ComScore found that when an audience is exposed to a targeted social media campaign, they are almost three times as likely to search on the terms used in that campaign. In addition, an target audience exposed to a good social media marketing campaign is almost twice as likely to search with the intention of buying. The study also found that brands had a 50 percent increased click-through rate when their target target audience was exposed to both social media and paid search. The study illustrated that social media builds a deeper brand awareness and, thus, is able to drive ppc. This results in more impressions, more clicks and a higher quality score, which in turn means that your advertisements will be placed increased on the page.

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Here are several successful strategies for bringing paid search and social media together effectively:
-    Optimize your social media.
When your social media marketing is tagged and indexed, complete with metatags, potential customers will be able to find you when they search for your brand content or product/service offering.

- Use keyword advertising on social media sites.
When you run an advertisement on certain social media sites, such as Facebook, you have a unique targeting option that traditional ads do not offer – you can make your advertisements appear only to those people who have certain interests, as listed in their profiles.

- Let social media marketing influence your paid search campaigns.
For example, pay attention to what is trending on Twitter or what the key topics and discussions are and create paid search campaigns that include those search terms.

In the beginning, integrating your ppc and social media campaigns can be trial-and-error. Expect that and use it. Spend some time running tests, such as turning your social media off to see if it makes a difference or finding out which keywords tend to help the most people find you. The key to being effective in advertising of any type is knowing where your traffic comes from and why.