Landing pages – Ladder to successful PPC search engine marketing

Landing pages – Ladder to successful PPC search engine marketing

Article by Editor123







According to a reliable market research, the total expenditure on PPC search engine marketing is more than half of the total spending undertaken on web marketing as a whole! In other words, entire search engine marketing expert community world wide gives its whole hearted endorsement to PPC search engine marketing as a highly effective and hence prominent form of online marketing and advertising.

There are three factors that significantly contribute to the success or failure of any PPC search engine marketing campaign, namely

Ad qualityMaximum BidQuality of the landing page

Landing page, simply put, is the page on which the visitor finds oneself upon clicking the PPC ad on SERP. It is a very important page from the point of view of any commercial venture, as it decides whether the PPC ad is able to fulfil its core objectives of having PPC search engine marketing in the first place.

A search engine marketing expert from a SEO company of India is the world’s favourite SEO professional owing to his strategic advantages, including cost-effectiveness, competitiveness, proven expertise and sound infrastructure.

You can expect a SEO company from India provide you with a dedicated and thorough professional search engine marketing expert for tending to your PPC search engine marketing campaign and implement the following strategies to achieve an effective landing page:

Focus on an offer of something specific like a newsletter subscription or a tutorial or a demo and avoid irrelevant information to the offer, as it is distracting; Focus on the first impression, as it may turn out to be the last if its not overall pleasant; Stay away from navigation buttons as they tend to take your visitor away from the main offer; Organize content that can be read at a glance; Use caption in graphics as you use them judiciously; Avoid the temptation of asking too many questions and try to gather information implicitly.

A faithful following of the above tips can actually do wonders to your PPC campaign. Worth a try, at least!



About the Author

I am the webmaster at www.synapseinteractive.com – an SEO company providing PPC search engine marketing and advanced SEO services to businesses in India and abroad.

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PPC Search Engine Marketing: Giving Your Business the Right Exposure at the Right Time

PPC Search Engine Marketing: Giving Your Business the Right Exposure at the Right Time

One of the greatest challenges in online business is to get exposed to online users. If your services or products are not exposed to the customers, then your business will not make any headway. And when you talk of online exposure it largely means exposure on search engines, because a large volume of online traffic originates from the search engines. But getting displayed on the first page of a search engine result page is not so easy taking into consideration the steep competition in the market. Moreover, it will take months for you to get the desired result after your site is optimized for a particular search engine. So is there a way to get instant exposure on search engines? The answer to this question is in the positive. PPC search engine marketing is the quick fix solution to your requirements. This type of search engine marketing can give your site an initial boost in traffic which is required to give your business the much needed thrust.

Pay per click marketing is a way of getting listed on the search engine result page by paying to the search engine for every click your website gets. As opposed to generic results, PPC sites get instant exposure on search engine as sponsored links. Now let’s take a look at the steps required in PPC search engine marketing. The first step in starting a PPC campaign is setting up a PPC account with the search engine. Then you are required to bid for a set of keywords. These are terms which are relevant to your site’s content and which are likely to be used by searchers to access your site. This process determines the cost per click for your PPC campaign. You can also determine a daily budget limit. And your ad will get displayed so long as the budget threshold is not breached.

The success of a PPC search engine web marketing campaign depends on the performance of your keywords. If the search engine users do not use your keywords on search engines, your campaign will not get you the desired result.

This article is written by a technical writer, working at Synapse Interactive, a PPC search engine marketing company in India offering affordable PPC services to worldwide clients.

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