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Hosts Of Canadian Mobile Social Media Conference Comes to Saskatoon

Article by DARREN Rosenbalm

Saskatoon, Saskatchewan is set to host the Canadian Mobile Social Media Conference June 16th and 17th at the University of Saskatchewan campus. The two-day conference will feature presentations from many of the world’s top mobile and social media companies. Speakers from Research-in-Motion, Yahoo!, Freshbooks, Syncapse, The Globe, Mail, Deloitte and Queens University will be at the event with over 200 experts in attendance.

According to Ron Styles, CEO of SaskTel, the goal of the conference, aimed at both businesses and developers, is to integrate the many aspects of mobile and social media technologies that are “transforming business and world we live in.” More than 20 speakers will host presentations discussing the impact of mobile and social technology, its use in mobile applications, online user experience, current trends in technology, social media marketing and entrepreneurship.

The MoSoApp Showcase will be a part of the mobile and social media conference featuring applications developed locally with discussion groups led by developers and industry leaders. MoSoFest, an indie music festival, will also be incorporated into the conference to encourage idea sharing and socialization among attendees. Adam Moffat, of Molson Coors Canada, noted that there is a “staggering” amount of social media talent in Canada with innovative companies and individuals ready to present “pioneering new approaches” to connect and share information with businesses, customers and clients. Moffat added that delegates should inspire each other and share ideas.

Key speakers scheduled to speak at the two-day event include Rajeev Massand, a senior application development consultant for RIM working on viable counterparts to Apple’s iPad and Craig Saila, director of digital products at Mail and The Globe. Craig will speak on emerging trends and online media strategy. Sidneyeve Matrix is a digital trends analyst for several national media outlets. She is considered on of the top marketing professors on the practical marketing applications of Twitter. Many of her mobile and social initiatives have been featured on Yahoo! and in Macleans Magazine.

Saul Colt, head of Magic at FreshBooks.com, will speak on experimental marketing. Colt is considered to be one of Canada’s top community builders in terms of social and mobile technology. Michael Scissons, founder and CEO of Syncapse, will speak on social media management. Scissons has worked with Facebook to integrate the company’s marketing efforts. M. Jackson Wilkinson, director of User Experience at San Francisco-based Posterous, will speak on designing online products and services. Wilkinson has worked with LinkedIn and founded the UX group, a part of Washington, D.C.-based Viget Labs. Jonathan Snook, the Lead Prototyper at Yahoo!, will speak about his experience design engineering across multiple platforms involving multiple products for both desktop and mobile use.

Even though the event hasn’t taken place yet, there are already plans to make it an annual events. The website for the conference, already sold out for this year, will be updated frequently during the event with pictures, attendee insights, video footage, blogs sparked by speaker comments and more. The advent of social media is a fairly new innovation in terms of technology. The goal of this conference is to come up with viable ways to use the growing social and mobile technologies in a productive way to direct marketing efforts to the correct audience in the most effective way possible.

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The phone isn’t the only way to keep in touch any more. Be sure to check out Keek when Beta is going to be released.

Social media marketing – the life blood of small businesses

Article by peter warner

Social media marketing is a more humane, fun and creative method of marketing. It is savvy, sensitive and therefore immensely popular. Through social media marketing campaigns, companies can expect to build the right marketing buzz, boost their online business and win complete customer loyalty – while making use of low or no cost marketing tools. It is the explosive combination of low cost and high effectiveness that attract businesses, big and small, to social media marketing.

Top 3 ways in which small businesses can use and benefit from social media marketing:

Win targeted traffic: Marketing, effective marketing that is, has always been about effective communication. If you communicate the right messages that appeal to the client, a business deal is struck and you make money. It’s as simple as that. However, up until social media came to the scene, businesses did not really have the tools to communicate with their clients on a personal, one-on-one level. It could not explain how the company can answer the changing needs of clients. With social media, companies had tools to communicate personally with the world. Thus, the company began to acquire a character and warmth that it could not otherwise enjoy. Clients started to know, like and trust the companies they do business with. Blogs and microblogs allowed clients to contact CEOs and Sales teams directly. The company also had the means to feel the pulse of their customers and respond according to the needs of clients. Thus, communication becomes two-way and mutually beneficial. No wonder more sales are made through Facebook, Twitter, linkedIn, YouTube and Wikipedia than through traditional marketing strategies.Quick results: If you manage to send out a powerful message that hits internet front pages, you can experience the result almost instantly in the form of huge volumes of traffic. Many businesses and entrepreneurs have experienced the effect of viral marketing, where a single message spreads with the speed of a virus and attracts unbelievable amounts of traffic. Imagine what this traffic can do for your online business! Your search engine listing climbs up as more and more people visit your website. And the traffic you attract will be targeted, pre-sold traffic. These are the people who are most likely to buy from you.Fun and creative: One of the reasons people enjoy participating in social media marketing is the fun factor. For instance, a popular blender brand asked people to send in their video suggestions for blending the most surprising foods. Creative juices started flowing and thousands of people sent in their videos. There were discussions and conversations taking place all over the net, and at the center of it all was the blender! Business went up and the brand made social media marketing history! Small businesses can make use of the entertainment factor that is inherent in social media to attract huge volumes of traffic.

Thus, social media marketing focuses on building positive relationships. By building relationships, business expands automatically. Thus, social media marketing opens the floodgates of business – effectively and with panache!

About the Author

SeoXprt- Leading web marketing company specialized in Search engine marketing. Search Engine Optimization, PPC, Analytics, SEO Friendly Web Design and SMO brand marketing service

Build Your Online Presence with Social Media Marketing

Article by Jerry Matese

Social media marketing agencies have the capability to promote your company effectively through the use of proper marketing. With the use of this new tool, your company has the ability to communicate quickly and conveniently through a much larger consumer base. The use of sites like these continues to grow because people are learning that it isn’t all about posting pictures or commenting on pages. This new phenomenon continues to grow into a new source of information for its users. Instead of turning on the television or reading the newspaper, or even going on a news website, an increasing number of people use sites such as Facebook, Twitter just to name a few as their news outlet. This allows users can immediately log onto their accounts, with the help of new technology, to search for the latest headline or where to find the best deal. Users often rely on each other for information.

With the help of the right agency, your company has the ability to connect with your audience on a more personal, one-on-one level. You can control the information that you send out, which ultimately, is the best way to reach your audience. Through these sites, the relationship between your company and its audiences can continue to build to form a bond that establishes a strong sense of brand loyalty.

Seeing the growing importance, you should consider learning more about what social media marketing can do for your company. As they help to grow your business through the internet, they can develop an effective marketing strategy for your company. This requires the help and assistance of the company’s web developers and social media marketers to successfully weave in different sites into your online marketing plan, creating a whole network of possible opportunities for your company.

Places like Facebook and Twitter and other popular social sites have the ability to offer many benefits to help effectively expand your client base, giving you a wide range of potential visitors who then become potential customers etc. Like search engine optimization, social media optimization provides you with an increased number of visitors to your website, along with followers who you can constantly update with any information you might want to share. Companies like this can help you establish your presence on all different social media outlets they have the knowledge and tools to provide you with the best possible web marketing solutions.

Social Media Marketing Agency, Social Media Optimization Agency and Social Media Company

About the Author

Jerry Matese is an expert in the area of marketing with over a decade of experience in traditional marketing and internet marketing. Jerry is also an expert in the fields of web design/development, video production, search engine marketing/search engine optimization and print design.

Social Media Marketing: Building Your Online Presence

Article by Joshua Tovar

Social media marketing companies have the capability to promote your company successfully through the use of proper marketing. With the use of this new tool, your company has the ability to convey rapidly and easily through a much bigger consumer base. The use of sites like these keeps growing because individuals are learning that it is not all about publishing photos or leaving comments on pages. This new phenomenon continues to grow into a new source of info for its users. Rather than turning on the tv or reading the newspaper, or even going on a news website, an escalating number of individuals use sites like Facebook, Twitter just to name a couple of as their news outlet. This permits users can immediately log onto their accounts, with the help of new technology, to search for the most recent headline or where to locate the very best deal. Users often rely on each other for info.

With the help of the right agency, your company has the ability to connect with your target audience on a more personal, one-on-one level. You can control the info that you send out, which eventually, is the best way to reach your audience. Through these sites, the relationship between your company and its audiences can continue to build to form a bond that ensures a strong sense of brand loyalty.

Seeing the growing significance, you need to think about learning more as to what social media marketing can do for your company. As they help to grow your business through the web, they can develop an effective marketing strategy for your company. This requires the help and help of the company’s internet developers and social media marketers to effectively weave in different sites into your online marketing strategy, creating a whole network of possible opportunities for your company.

Places like Facebook and Twitter as well as other popular social sites have the ability to offer numerous benefits to help successfully broaden your client base, giving you an array of potential guests who then become potential customers and so on. Like search engine optimization, social media optimization provides you with an increased number of visitors to your website, along with followers who you can continuously update with any info you may wish to share. Companies like this can help you establish your presence on all various social media outlets they have the knowledge and tools to provide you with the greatest possible internet advertising solutions.

Social Media Marketing Agency, Social Media Optimization Agency and Social Media Company

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If you want more information on Social Media Consulting, don’t read just rehashed articles online to avoid getting ripped off. Go here: Social Media Consulting

orabrush.com October 7th, 2010 @ 6 SALT LAKE CITY — What started off as a great way to keep in touch with friends and family — and even share fun videos online — has emerged as a phenomenal marketing tool. Marketing specialists say social networking is just as good for business as it is for friends. Public relations account manager Scott Duehlmeier with The Summit Group, a Salt Lake public relations and marketing firm, likes to share this quote from Stewart Brand, an American author: “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” “Online video, done right, appeals dramatically to the instant gratification of the youth of the day.” -David Politis of Politis Communications. Arguably, Orabrush of Provo has maximized social networking as well as any business in the world. The company’s YouTube video ads went viral this year. The brush for your tongue is billed as “The Most Effective Cure For Bad Breath.” Orabrush also launched one of the most effective advertising campaigns using only Facebook and YouTube. FundingUniverse named the company “Start-up of the Year.” David Politis of Politis Communications says the company brushed up the topic of bad breath with just the right whiff of humor. “Online video, done right, appeals dramatically to the instant gratification of the youth of the day,” says Politis. Orabrush turned 20 million YouTube views into a quarter million Facebook fans. “It’s more than some of the biggest …
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Fighting Recession With Social Media – Part 1

Article by George Meszaros

As budgets are drying up entrepreneurs are turning, yet again, to technology, social media comes to the rescue. Words such as YouTube, Facebook, and LinkedIn would have been considered typos not too recently have become part of our corporate success dictionary. Social media offers companies inexpensive ways to improve their customer service, ramp up their customer service, learn more about their market, reduce their expenses, and more.

Improve your customer service

Having a conversation with your customers through social media is a new business skill. In an effort to improve its public image, Dell has made a conscious effort to connect with its customers through various social media channels such as blogs, forums, and various third-party websites. Dell had to appreciate that customers talked about their products online, and the company was forced to become part of the conversation. With a little help from their social media friend Dell managed to make improvements to its Latitude laptop. Note: It was a Dell laptop that exploded into flames at a conference in Japan.

Social media is the great equalizer as the story of Jeff Jarvis, an unhappy Dell customer, shows. Jarvis took on this giant of a company using his own blog. He managed to create awareness about customer concerns that had reached an international audience. Initially, Dell had ignored the blog voicing Jarvis’ concerns until his blog became the outlet for public conversation of customer issues. His blog, the BuzzMachine, has become the focus of Dell’s mistakes, poor customer service and flawed products.

The blogosphere doesn’t create the problems it simply brings them to light, and it makes it possible for business to address the issues at hand. Now, the CEOs of companies don’t have to take customer service managers word for it, they can learn about customer issues directly from the source. Some might argue that somehow this is a bad thing. On the contrary, with social media, companies and consumers can realize problems that need to be addressed. Customer engagement through social media could only hurt a company in the long run that is not interested in positive change. Instead of creating a problem social media brings a new level of efficiency to the corporate world.

Do more research

Market research is no longer a luxury only large companies can afford. Social media is the market research alternative for small and mid-size businesses that don’t have money to burn. Especially in a recession, market research is an essential part of a winning corporate strategy. Using social media, companies can carry out their own market research, and the best part is that it’s free.

Search for the topic of your choice on StumbleUpon and learn what people say. One of the greatest aspects of StumbleUpon is that marketers can easily find websites related to their market that they would never find on their own. Businesses can use this website to get instant feedback. The community is continually engaged providing constant opinion that result in a better product. A company might be developing new packaging for a product and get instant criticism from the online community. Something that might have taken weeks and months using traditional methods can be done in a matter of days or even hours. This method is not only fast, but it is also free.

LinkedIn, the social media outlet for grownups, is a rich and dynamic database, which can be searched, mined, and yield insightful and useful information to you and your business. Through its “Answers” feature LinkedIn serves as a valuable market research tool because it enables users to ask questions on virtually any topic, and expect to get answers quickly from the community. Executives can ask questions about products, services, trends, or any topic that might be useful to gain a better insight into their market. You can use the search feature to find people by industry, job title, company, or geographical location. The search results include vital corporate information.

Twitter, a micro blogging service, with its millions of users, offers a world of market intelligence for your business. Twitter is the killer app for marketers that are dying to become the fly on the wall as they are given the opportunity to listen in on public conversations about their market, social issues, products, services, or industry trends. Twitter provides near-real time intelligence on virtually any market.

Should StumbleUpon, LinkedIn, Twitter, or other social media applications going to be your only source of market research? Of course not, but social media offers an abundance of honest conversation from which business can gather a wide range of vital information.

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On this Year-End Episode of This Week in Social Media, It’s time to look back at the biggest stories of 2011! Robert is joined by Sam Osborn, the show’s producer, as they talk Social Media IPO’s, Viral Social Unrest, to include Arab Spring and the Occupy Movement, SOPA, and the emergence of real competition to Facebook. Also, Robert delivers his predictions for the most important trends of the coming year. Timecodes: 00:03- Intro 00:16 Introducing Sam 00:45 The top stories of the year 01:44 Social Media IPO’s 02:45 Linked In 3:30 Groupon, deal hunting locusts? 6:10 Zynga! Valued at 9 billion 6:55 Social media: bubble or boom? 7:48 Zynga is brutal in a good way 8:00 Facebook 8:55 Facebook’s dominace illustrated by Ben Elowitz 9:40 Is Facebook AOL part 2? 11:00 Social Media Political Landscape 11:18 Social Unrest goes Viral 11:40 Rob’s man of the Year: Julian Assange 12:16 #Egypt most tweeted of the year 14:00 Arab Spring 15:00 Speed and Scale of world events; Social Media empowers this 15:50 UK riots and Blackberry Messenger Service, and the emergence of the leaderless autonomous mob 17:00 The Occupy Movement, using social media in a collaborative fashion. The movement used Tumblr, Flickr, Twitter, Facebook, and Google+ among others 18:20 The Viral nature of the Occupy Movement 19:22 The heavy-handed government response to social media 20:00 Case in point: Pepper Spray Cop 22:16 Cell phone cameras are shifting the balance of power 22:50 Legalities of videotaping police at …
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Marketing Tips that You Will Get from Social Media Solutions

Article by JabberStream

Everyone in the internet marketing business knows the power of social media marketing. Its benefits are impossible to be ignored. Whether you are in the marketing, advertising, or whatever industry that deals with online business promotions, there are huge advantages that can be acquired from social media marketing, which are primarily provided by different social media solutions. Because social media is evolving in a fast pace, it is vital for every marketer and social media solutions to keep pace. You might be implementing some effective strategies, but definitely not forever they will stay effective and in the long run, they may become obsolete thus you really need to keep up with the trend. For any business owner, the best option to become competitive is to hire good social media solutions.

What most reputable social media solutions will tell you if you want to succeed in getting everyone’s attention is to LISTEN. This is something that most people and companies are not good at. Listening is a key factor if you want to embrace the groundswell. Not all social media solutions are good with this and more often than not, most of them don’t get it. Believe it or not, if your social media marketing efforts is not centered to listening to your customers and prospects, you sure will be making mistakes while learning along the way. The most important tip that you will get from prestigious social media solutions is to not forget that the groundswell is about person-to-person activity and not company-to-person setup.

If you want people to find you interesting, never speak as the ‘company’ but rather as a ‘person’. Most small and huge companies don’t know how to do this and this is why they employ social media solutions to do the job for them. Being a good listener is a tough job. Most companies think that they are listening to their customers, but are they really listening? Another important tips that you will get from social media solutions or social media services is to learn how to be PATIENT. This may take a long time but once you master the virtue of patience, you soon will reap the rewards. Believe this because this is what social media solutions do.

Aside from being patient, social media solutions will tell you to become opportunistic. Begin with customers or people that are most passionate about building relationships and trust. Another tip that you will get from social media solutions is the ability to become flexible. Because social media is continuously evolving, being flexible allows you to easily adjust and keep up with what is latest. In addition, once you learn the ability to be flexible, you can later on become collaborative. Social media solutions basically collaborate with people with different expertise, from up and down the management chain to buy-in.

As a company or individual who still doesn’t understand the ins and outs of social media marketing, follow these tips from social media solutions or social media companies. If you cannot afford to hire social media solutions, you can start by orienting yourself about how social media marketing works and implement powerful strategies. But don’t forget that before you become aggressive in your social media marketing efforts, keep in mind the above mentioned tips. These are proven tips from most successful social media solutions.

About the Author

Hire only the best and most reputable social media solutions to ensure utmost online visibility and increased profitability. Check out http://jabberstream.com/ for more detailed social media marketing information

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This is our updated report of Social Media facts for 2011, we hope you like the video it took quite some time to collect the facts and figures. If you need any type of Social Media Marketing for your business then let us know, because we are the most cost effective in the Uk. www.webpr4u.com
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