Reputation Management

Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough

Article by Position2

The need to balance your social media mix

In 2010, industry experts predicted Facebook to see exponential growth in the years to come; and rightly so. Facebook saw its active user base (outside the US) grow by over 19 million in just four months (October 2010-February 2011), signaling that the networking giant was clearly the king of social media. Predictions for Twitter indicate that it will have a steady 2011, while LinkedIn is expected to witness strong growth in the next five years. According to eMarketer, in 2012, 88% companies in the US will use social media tools for marketing purposes. This brings us to the question of what social media tools are best suited for your marketing needs.

Solely using microblogging tools like Twitter may throw your social media mix out of balance. While every tool has its strengths and restrictions, it is important to use them in an integrated manner for achieving the right balance. For instance, if you tweet more than 25 times a day, perhaps you are better off blogging. In addition to popular sites such as LinkedIn and Facebook, recent entrants such as Quora and Focus are some of the options to choose from.

According to Jeremiah Owyang, sensible Twitter use involves focusing on fewer, high quality tweets instead of overloading followers with too many tweets. Here are some reasons why online marketers should incorporate other social media tools in addition to Twitter:

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