Reputation Management

Google AdWords An effective Search Engine Marketing tool

Article by Jason Lee

The Google AdWords is an effective tool online businesses can use to bring traffic to their site. This is an arrangement between Google and its affiliate sites where, for a fee, your ads appear as text links on those sites. This is a Pay per Click (PPC) bidding system where you pay every time a visitor clicks on your ad. The ad appears as short text with a title (link) and descriptive text.

The Google search engine yields results on several pages and prioritise them according to ranking. With Google AdWords, you decide the page on which you want results to appear, but of course at higher bid price. The results appear on top and the left and right panes of thesearch results window. You may also pay more to influence the exact placement of your text ad on your desired search results page.

Paid text ads give you the advantage of being the first to get noticed. Research indicates that many search engine users do not go past first results page, especially if they find what they want there. Thus, if your link appears on the second or third page, chances are that your highly ranked competitors will carry the day.

Pay per Click is necessary for effective SEO

Pay per Click is one of the most critical tools that Search Engine Optimisers employ to give your business site a meaningful online presence. The marketing tool will help improve ranking on Google and other top search engines.

The most common Pay per Click program is Google AdSense. However, Google AdWords has also made quite some strides in the online marketing domain. Paid adverts appear to deliver quicker results than organic methods. At the same time, they only bring relevant traffic to your site because the ads are context sensitive. This critically enhances conversion rates for your business.

For a comprehensive coverage of online marketing activities, your business needs services of a dedicated team of professionals to do the work. Pay per click is not adequate to deliver lasting results especially since you are buying your way into recognition. Organic methods help to compliment any paid ads you place for your business site. For effectiveness of your PPC campaign, you may need to have strategies for aggressive link building, content and article writing, article submissions, directory submissions, Social Media Marketing etc.

SEO also involves proper web design, layout and link structure. With a proper design for your website, search engines can easily crawl and index pages. At the same time, web content complements well a good design. At the end of the day, what is important for business is not just traffic, but also conversion. Once SEO delivers visitors to your site, it should be possible to turn a good percentage of them to repeat buyers.

A reputable SEO company can help you with all online marketing needs.

About the Author

Search Engine Optimisation involves increasing the quality, as well as the volume of traffic on a specific website. It’s about helping motivated searchers find your products and services. When combined with Pay Per Click (PPC), Search Engine Marketing (SEM), and Social Media Marketing (SMO), you have an Internet marketing plan that works in the age of digital marketing.

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