Reputation Management

Social media is widely accepted as a channel that offers b2b marketing teams new ways of conveying brand messages and interacting with potential customers online. However, getting the most out of social media is not an easy challenge. The opportunities it presents are coupled with an array of additional challenges, not least assessing ROI and proving to the board that time spent on Twitter means more profit at the end of the year. Back in March 2011, B2B Marketing held an intensive day of social media training. The day was designed to help B2B marketers battling the problems outlined above. Representatives from social Media expert Marketing Options International were in attendance and they produced this video from the event, which highlights the key learnings from the day.
Video Rating: 5 / 5

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