Reputation Management

Search Engine Marketing Sydney – 5 issues with Search Engine Marketing Sydney

Article by Sargon









Every person that used paid search engine marketing has faced many issues that made them seek organic (SEO) services. The observation that paid search engine advertising is better than organic is widely acknowledged as paid advertising offer guaranteed placement unlike organic (SEO). I will underline some of these issues in depth in this article.* Inaccuracy of keyword targeting

As a rule the important part of search engine marketing is to target the relevant keywords however if the wrong keywords are selected then the whole search engine marketing campaign has gone wrong. To pick the target keyword with paid adverting you only given two options and they are: exact match and broad match. The best part of the exact match feature it will allow you to choose the exact key phrase while the broad match key phrase will select every match to the keyword. If you test for key-phrase “laser hair removal” and I tried “laser hair removal sex” and the ad of many laser clinics was still showing. These horrible results are useless for someone who is promoting a laser hair removal services. So this is a not good and wont work for you. * No more than a single search engine is covered by 1 promotionThe biggest and most frustrating issue as only a single search engine is covered by a single campaign and this is will maintained other search engines uncovered. In order to expand the web traffic you must cover all the search engines. You will have to create a separate account for each search engine. This will involve in creating a new account and provide banking details all over again. * Increasing the rate as time go onThe rate per keyword will differ with respect to keyword and with time. Also usually boost with time depending on competition. The cost of the keyword depends on the value of the keyword. The more people are advertising on the Search Engine that will create more competition therefore the prices will change from time to time depending on season.* Forged clicks that likely come from your competitors who are non qualified visitors.False clicks are the most serious issues of online marketing deter clients from promotion their site on the search engine. There is no questioning that there going be a lot of false clicks that might come from competitors as a result you will be paying for false click that will consequence in more cash out. The most horrible piece is the time that is consumed on a marketing campaign with no genuine visitors and wasting the capital two times. * Paid clickHigh traffic keywords will be widely clicked on up to millions of clicks a month and the cost is per keyword. This will result in fast cash burning up and when your fund is completely used up by clicks your ad will not be showing any more until you inject more cash into your account. Paid click may offer you promise placement except it will also smash your bank. Depending on the amount of clicks you may get you will pay per clicks. Finally I say paid search engine marketing is a tiny point in time approach and expensive. You must be very careful with selecting the right keywords.



About the Author

Sargon OdishoPrincipal of Search Engine ProThe leading marketing agency for Search Engine Marketing Sydney, SEO Company Sydney, & Internet Marketing Sydney










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