Reputation Management

Greg Jarboe, SEO-PR, interviews outgoing president of SEMPO, (Search Engine Marketing Professional Organization) Sara Holoubek at SES New York 2010. SEMPO has released its 6th annual SEMPO State of Search report. The SEMPO report indicates that the search industry will grow by 14% to 16.6 billion dollars in 2010. It is a vast improvement over last year. Marketers in the SEMPO report suggested that ROI and measurement is the biggest challenge for both paid search and SEO as well as with social media. The SEMPO also takes the pulse of trends and what is important to marketers going forward and SEMPO heard a lot about personalization of search results, both local and mobile, and social media. eConsultancy conducted the survey and nearly doubled the number of respondents to nearly 1500 from 68 countries. The survey is available to SEMPO members for free, survey takes get a free copy and everyone else can purchase the SEMPO report by visiting For more information on the SEMPO search marketing report, please visit: and

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