Reputation Management

SEO for Local Marketing – How to Get Your Website to Page 1

Article by Austin Fenhaus

If you have a business that operates in a limited geographic area, it’s important to make sure your customers can find you when searching for your products or services online. If your website is not listed on the 1st page of the search engine results when customers search for keywords related to your business, then chances are high that those customers will end up going to your competitors.

So, the question is: “How to get your local business website on page one of the search results for your top keywords?” The answer to that is search engine optimization or SEO.

What is SEO? SEO is the process of developing a website’s visibility to get a higher rank in the major search engines such as Google, Yahoo and Bing (formerly MSN). Most people access the internet to get information about the products they want to purchase or to find out which companies they want to do business with.

SEO has been utilized as a marketing strategy as it is a tool that optimizes the prominence of local business websites by increasing the relevance to specific keywords, editing the content and HTML, cross linking between important pages of the same site, making URLs SEO friendly and promoting a site to increase links. These methods increase organic search traffic leading to more visits, more sales and (hopefully) a bigger profit.

Seldom do people go past page 1 of the search engine results. Therefore it is very important to optimize your website’s visibility. The first thing to do is manage you business profile. Make sure that the basic information of your business is accurate and consistent. You must provide the complete address with the zip code and give extra prominence to your address and local phone number your “Contact Us” page. Then, get your local business listed in Google Maps. It provides a free local map and driving directions that, with proper input, will make your website appear on the first page of the Google search engine.

Next, add unique and relevant content to your website. You also have to identify the keyword phrases and use local terms and phrases in the link text, page titles and text, meta tags and other key places. Making in-bound site links will also improve the local search engine results.

Going through the yellow pages or newspaper takes a lot of time and effort, whereas searching online gives you quick results and answers. Today, Google is the most popular search engine. Thus making it to the 1st page of this search engine would help local businesses achieve their target sales and increase their revenue. With good SEO, local businesses can increase their presence online, establish credibility and generate more revenue.

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Pittsburgh Internet Marketing provides “results-driven” internet marketing for small businesses. to get your free SEO report now.

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