Reputation Management

Social Media Marketing For B2B Companies – How To Make The Best Of It?

Article by Sabra Easterday









Marketing has come a long way and entered a number of new territories in 2009! In the wake of the global economic crises, businesses around the world have been faced with the pressing need to survive on tighter budgets, while at the same time maintaining sufficient profit margins. In order to do this, businesses need to undertake more aggressive marketing campaigns.The question, however, is how can your business carry out a more aggressive marketing campaign on a smaller budget? The answer is ‘social media’ on the internat!The World Wide Web (the expansive and powerful medium of communication) is, without doubt, a great platform to market your business’ products and services to millions of people from around the world. Even better, it can be used effectively for such marketing purposes by businesses with avery limited budget. One of the best media on the web for marketing is ‘Social Media’ platforms.Get your Sales Team Involved in Social MediaSocial media has crept into every possible sphere of business and it is likely that this trend will continue to rise in the coming years. Many customers have changed their information gathering habits. Nowadays, customers are relying more and more on word-of-mouth referrals and searching for compatibility providers on the web. Therefore, your sales team should be encouraged to embrace social media platforms in order to gather insight about potential customers and their needs and requirements. Social media platforms can also provide a lot of valuable insight about industry news and happenings.Be Location SpecificLocation plays a critical role in marketing. Location helps to streamline both your online and offline marketing endeavors and target prospects geographically. Location is an important component of business information. Therefore, make sure you specify your business location on all channels and platforms, whether on B2B marketplaces or social media platforms. Often, potential customers make a choice of service providers based on the location and accessibility of that service provider.Generate Leads through Social MediaApart from being a good platform for conversation and content sharing, social media platforms are also a very effective lead generation mechanism. This, of course, can translate into the creation of more sales and transactions on B2B marketplaces. Nowadays, nearly all companies, before they partner with other businesses, often do web research about a business partner or customer. Therefore, if you have a sound social media presence, it will work to your advantage.Multimedia Content PublishingSocial media facilitates distribution of content in many ways. You can create videos, slide shows, presentations and disperse such content all over the web. This not only helps your content travel more effectively, but also boost your online presence.Drive in the Real Time TrafficSearch engines are a great source of inbound marketing leads for B2B companies. Google is, by far, the most popular search engine, adopting real-time search. Search engines have started including social media updates in their results. Accordingly, to take advantage of this, make sure you have your social media profiles optimized and make regular and keyword specific updates about your industry.Social media is no virgin territory! With more and more businesses joining social media sites every minute, you cannot afford to waste time. So, get started now and take advantage of social media marketing benefits.Disclaimer :  Sabra Easterday is the owner and founder of MatchB2B.  Sabra is also a lawyer with a special interest in business issues and e-marketplaces.  Notwithstanding that Sabra Easterday is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2B, its website or Sabra Easterday.



About the Author

Sabra Easterday is the founder and managing member of Match B2B, a global e-bidding platform that brings together various businesses to partner with other companies and buy and sell their products or services.










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