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Are you a small business or organization wondering how to get started with Social Media Marketing? Watch as the social media experts at SXSW give their advice for those starting out.

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Video ads and Social Media Marketing Lead the way

Article by Chris Parlour

Last year online display marketing broke through the £1billion mark in the UK for the first time, thanks largely to the growth in popularity of video ads and social media marketing, not to mention the huge growth in the amount of people now using smart phones. According to the IAB ((Internet Advertising Bureau, advertising on the internet increased by 14.4 per cent on the whole and a massive £4.8bn was spent in 2011 by businesses looking to take advantage of the growing online marketing trend. There is no doubt about it, Britain is leading the way when it comes to online advertising and it is hardly surprising that the chancellor George Osborne has recognised this fact in his recent budget, as he sets out plans to make the UK a hub for the internet business.So with all that being said where should we be hedging our bets? Well if you’re an online business striving to make money the first port of call should be video ads. Video ads saw a massive £109 million rise in spend over 2011 and with things hardly getting better economically across the UK, you can guarantee this figure will rise as businesses scratch and claw to bring in important business. As we have pointed out in previous blogs, social media is massive and over the next few years will continue to grow in popularity for businesses. This is great news for the UK economy as not only does it supply small businesses with more business opportunities through carefully targeted ads and well managed campaigns but as more and more businesses are starting to invest in social media marketing with sites such as Facebook, Twitter and the quickly emerging Google plus, more specialist job opportunities will arise. Over the next few years you can expect to see the development of university degrees and college diplomas in Digital Marketing, such is its rise to prominence.Finally mobile advertising has seen staggering growth over the past year, with a staggering £203 million being spent to cater for the increase in people now using smart phones to purchase goods and services. That is a 157% increase on the previous years and is the biggest sign yet that mobile web is the future, when it comes to online marketing. So much so that companies such as Samsung are now trying to come up with ways to compete for mobile ads with the likes of the social media sites and the ever powerful Google. If you want one last fact to persuade you that online display marketing is the key thing to invest in then bare in mind that the biggest sector to invest in it are finance brands followed by consumer goods and retail, arguably the two biggest sectors.

About the Author

The author of this blog is Chris Parlour. The company he works for Barsbank are a leading web development and marketing company based in Blackpool. They specialise in web consultancy, web design and web marketing such as PPC, SEO and Social Media. Chris is one of 3 Google Adwords Professionals at the company. Barsbank Ltd. Kaman Court,1 Faraday Way Blackpool, Lancashire, FY2 0JW, United Kingdom

Learn why direct mail works. What is multi-channel marketing? www.thekernorg.com
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In this WordPress tutorial video we cover setting up the Promotional Slider plugin, along with various customizations. Free WordPress training by Site Sparker.

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www.reelseo.com – Aaron Wall, of SEOBook.com, gives us some tips on Video Search Optimization at the SES San Jose 2009 Conference and Expo. One thing that Aaron addresses here is how to optimize your site, while at the same time leveraging video syndication to sites like YouTube. So, how do you leverage Youtube, without having it trump your own site in the rankings? One tip that Aaron gives is that if you post video content to your site and to a site like YouTube, try posting the video to your site first so as to obtain more incoming links to your site. As Aaron puts it, “you want the links coming to your site, if you can; because then that link juice can be used to rank better for a wide array of keywords” For more tips on Video Search Optimization (Video SEO) and video marketing, check out ReelSEO – optimization is our passion: www.reelseo.com For more about search engine marketing and search engine optimization as well as learn more about SEOBook.com, go here: bit.ly
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