Reputation Management

UT Austin discusses hurdles it faced with starting a social media presence with Vitrue – We started our Facebook and Twitter around September 2010 so we are rookies in the social media world. One of the biggest hurdles was convincing athletics administration that user comments on our thread will be okay. We had to do a lot of education in the form of discussion to convince everyone that user comments can actually be a benefit to our brand. We can listen and guide the discussion a little bit and be part of the decision-making. Why not invite them in and let them be a part of the Texas Longhorns family!

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