Reputation Management

White Hat Search Engine optimization…

Article by Brice Champwell

White hat seo, what is white has seo?

Search engine optimization is the activity of improving the volume of real time traffic to a site through natural search results for a targeted keyword phrase. Most often a website that gets a higher ranking in the search results is the one searcher will visit more frequently. Therefore, it is important that a site is optimized to get real time traffic right away to make your site more visible and get a higher rank in the search engines.

It would be easier for one to pay and appear at the top of a search results but it can be expensive, however the concept behind this SEO technique is to get the best ranking without paying for it because your site or page has been optimized with your keyword or phrase.

The amount of time that can be spent on optimizing a website to get real time traffic can range from a few minutes a day or the life of your site. If your product or service is such that the keywords you target are uncommon, then some basic website optimization would be sufficient to get a better ranking.

However, if the keywords you’re targeting is competitive or is in a saturated niche, then it will be necessary to commit significant amount of your time and energy towards SEO. Even though one decides on a simple SEO solution, it is necessary to have some basic understanding of how search engine algorithms work and which items are essential for optimization & acquiring more real time traffic from search results.

This marketing strategy that search engine optimization adopts with regards to maximizing your site’s relevance in consideration of how search engines work and what searches are performed by potential customers. This SEO process attempts to concentrate its efforts on a site’s presentation, structuring, and also getting rid of issues that prevent your site from being indexed.

Additionally, SEO efforts of inserting unique keyword rich content on your webpage and making your site more user friendly and also to ensure that the search engine robots can easily index the content. Optimizing a site to get targeted real time traffic can either be done by you or outsourced to professional optimizers who carry out SEO projects as a stand-alone service.

SEO tactics will also vary in accordance to your website and your target audience to be able to acquire top rankings in search results. These fall into three categories (White-Hat SEO, Grey-Hat SEO, and Black-Hat SEO) depending on your legitimacy and ethics.

White Hat SEO uses strategies which are considered ethically correct and legitimate by search engines. It would be best to use this tactic as a means of achieving top ranking in the search results for real time traffic. White hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used.

Grey Hat SEO uses tactics which may be considered legitimate if they are used correctly, however, these have been subjected to misuse by unethical SEO’s and webmasters. What is considered Gery hat SEO is publishing duplicate content at different sites, link building where relevance is not that important, utilizing paid or planned three way links It is possible that your website will not get penalized or banned for using this strategy and it may be necessary to use this process at times, however webmasters are careful in the use of these tactics.

This is because search engines may penalize your site for using tactics that are subjected to abuse even though they are used in legitimate forms. Black Hat SEO is intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The intention is usually to get higher ranking position regardless of what it takes to accomplish it.

Black Hat SEO is the usage of a long list of keywords which are not relevant or even appears on or in your website content and could cause your website to end up being penalized by search engines.

These techniques that are considered illegitimate and ethically incorrect, which will certainly be penalized and cause your website to be banned by search engines. Because Black Hat SEO is subject to abuse because it tends to harm search engine user experience, it is highly recommended to avoid using it as a means of acquiring high ranking.

By using ligament white hat Search engine optimization tactics and on page optimization along with keyword phrase will ensure that the search engines will continue to provide your site with highly targeted traffic which will keep website visitors coming back for more relevant content which will in turn boost your search engine ranking while utilizing effective search engine marketing.Therefore, it is important that a site is optimized to get real time traffic the right away to make your site more visible and get a higher rank in the search results.

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